BLACKPINK and BTS Top July’s Brand Rankings
K-Pop groups BLACKPINK and BTS top July’s brand rankings.
The Korea Reputation Research Institute has extracted
99,012,960 pieces of 100 idol groups brand data from starting from July 1, 2018 up to July 27, 2018 to analyze the idol group brand reputation index, Brand index, media index, communication index, and community index.
The brand reputation index is an indicator of brand big data analysis that finds that online habits have a big influence on brand consumption. Through the reputation analysis of the top 100 brands of the idol groups, it is possible to measure negative evaluations of the 100 idol groups, media interest, consumer interest and traffic. The reputation of the top 100 idol groups for the month of may’s analysis included a consumer survey and a brand reputation monitor rating to measure the fandom and likability of the idol group, reinforcing the brand reputation algorithm.
BLACKPINK tops this month’s brand rankings for accumulating 10,611,005 pieces of data. Followed closely by BTS, for garnering 10,607,026 pieces of data. Wanna One took the the #3 spot by this month for accumulating 7,557,134 points.
Here’s the top 30 for this month:
3 Wanna One
8 Red Velvet
17 NU’EST W
19 Oh My Girl
20 Park Hyo Shin
24 Epik High
28 Yoon Jong Shin